Steven Greenfield, Toy Executive
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From Brandeis University Entrepreneurs Forum

Entrepreneurs Forum - Steven Greenfield '79, CEO, Fun-4-All

Steven is currently a private equity investor, specializing in start up’s and early stage companies. His past experience has been as an operator within the toy industry.

His most recent position was as Chairman and CEO of Fun-4-All Corporation. He served for five years. Fun-4-All is a toy company specializing in licensed products featuring a wide assortment of entertainment properties: including South Park, the Taco Bell Chihuahua and the Sock Puppet.

Steven has significant interests in several other companies including Ashlee Publishing, a publisher of consumer and trade magazines, Daval HK Ltd., a manufacturer of children’s role play clothes and pre-school toys, and The Ross Saunders Entertainment Group, which is a producer of children’s television programming.

Steven received his MBA from Harvard Business School following his undergraduate studies at Brandeis University. He is actively involved in YPO (The Young Presidents Organization) and currently a member of the Board of Directors of TIA, the Toy Industry Association. In the past, he has served on the Board of Directors of LIMA (International Licensing Association). Steven is involved with several New York based charities and enjoys a wide variety of interests.


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